Impact through
collective entrepreneurship

What we mean
by our meaning

We believe that entrepreneurship and entrepreneurs should go back to the core of their existence: finding, creating and facilitating solutions to social challenges that affect us all. Our goal is to make meaningful entrepreneurship the new normal. To achieve this, we start up new businesses, help existing ones to scale up, transform large companies into meaningful enterprises and invest in existing ventures. We want to achieve impact through collective entrepreneurship.

We are all Powered by Meaning.

Photo credit: Jurre Rompa


Friends for Brands

Brand Activism

Brands are more influential than ever, but at the same time, people choose brands that reflect their values and contribute to a better world. Friends for Brands is a creative agency for brand activism. We help companies define their purpose and values, turn it into action and make impact in people’s lives, using brand power and creativity. We connect brands with social entrepreneurs, foundations, funds and governments in powerful coalitions and campaigns. Through our work we engage communities to participate in the movements we create together. All with one cause: to tackle social issues.

Governance by Meaning

Solutions towards success

Governance by Meaning helpt Raden van Toezicht en Raden van Commissarissen te verjongen, vernieuwen, verfrissen en te veranderen. Dat doen we door een breed scala van diensten aan zowel Raden van Toezicht of Raden van Commissarissen aan te bieden als aan aanstormende of ervaren toezichthouders.



Wij zijn overtuigd van de kracht van kennis- en talent uitwisseling, waarbij het uit Afrika afkomstige spreekwoord ‘Als je snel wilt gaan, ga alleen, als je ver wilt gaan, ga dan samen’ nauw aansluit op onze missie: Zoveel mogelijk kennis- en talent uitwisseling te faciliteren tussen mensen en organisaties. Ons netwerk is niet bang om buiten de lijntjes te kleuren, om over organisatiegrenzen heen te stappen en om functioneel stof op te laten waaien. Altijd met een informeel, open en persoonlijk karakter.


Put a spotlight on personal development

TruQu is dé personal trainer voor leren & ontwikkelen met feedback. Wij helpen je om je teams en mensen verder te laten groeien. In de juiste richting, en op basis van individuele motivatie. Niet ‘opgelegd’ door de baas maar aangeboden als leuke én effectieve tool om talenten te ontwikkelen. Met onze slimme software leggen we verbanden tussen doelen, feedback en reflectieverslagen. Die koppelen we dan weer handig aan leer- en ontwikkelingsprogramma’s.


Creating a culture of ongoing development

GrowQu begeleidt organisaties in het creëren van een cultuur van continu leren, waarin medewerkers en managers meer eigenaarschap krijgen over hun persoonlijke ontwikkeling binnen de organisatie. Wij geloven in een aanpak waarin organisaties medewerkers en managers een omgeving faciliteren waarin men zelf verantwoordelijk wordt voor ontwikkeling is.

Transform Now

We Transform the way organizations work today

Transform Now helpt jou bij het vinden en selecteren van passende leiders voor de transformatie die jouw organisatie voor ogen heeft. Als onderdeel van The Growth Collective én het Powered by Meaning ecosysteem beschikken wij over uitgebreide kennis en een breed netwerk op het gebied van innovatie en transformatie van complexe organisaties.  Hierdoor zijn wij als geen ander in staat om samen met jou de benodigde kwaliteiten van de leiders die je zoekt in kaart te brengen, en vervolgens de best passende kandidaten aan je voor te stellen.  Wij hebben zin om met jou aan de slag te gaan!


Working together towards a healthy society

Our goal is to inspire and activate as many employees as possible to contribute on a social level to society. Why? By matching employees to social enterprises, they will be involved in meaningful experiences, that will enrich their life while also working on  personal development. Social Enterprises gain more knowledge from this experience by working and collaborating with people from businesses. They learn to grow, and make more impact. It's our mission to create a happy society, happy businesses, and happy employees!

What's Next

Instead of 'What do they want' how about 'What do you want'

What’s Next richt zich op de persoonlijke en professionele ontwikkeling van iedereen die met de vraag: “What’s Next?” speelt. Of dat nu een vraag is gericht op “What’s Next in mijn carrière?”, “What’s Next in mijn privé-leven?” of “What’s Next in deze wereld?”: wij besteden hier samen met jou aandacht aan. Je kan zelf kiezen op welke manier je leert (individueel of in groepsverband) en wanneer je gaat starten met een training. Eigenlijk is What’s Next dus een soort Netflix voor persoonlijke ontwikkeling. Dit maakt What’s Next ook een ideale leeromgeving voor werkgevers die aan hun werknemers de regie over hun ontwikkeling wil laten geven.


Jamming purpose driven Communication

Jamming is not your standard Advertising firm, we’re a purpose driven Communication and Design Agency that helps brands and organizations in their pursuit to grow, be more meaningful and produce bigger impact. Communication with a message that doesn’t merely reach an audience but genuinely resonates with their core ideals and values. We achieve this by practicing the power of collaboration. Together with an assorted team of experts and our clients we ‘Jam’ to form creative, effective and impactful ideas in order to develop powerful solutions.

Route Circulair

Let’s go from talking about the circular economy to putting it into practice

Route Circulair aims to accelerate the transition towards a circular economy. They bring together years of experience in the field of circular economy on various themes. Regardless of the extent to which an organization is already involved in this transition, Route Circulair offers custom-made solutions. Whether it is about discovering what circularity means for an organization or whether it is about starting a supply chain wide circularity approach.


Showcasing the Circular Economy

C-Bèta is a unique place. We show beautiful circular stories in which we close cycles. At C-Bèta, we actively contribute to the transition to a circular economy. It breathes circularity and sustainability in every detail: C-Bèta is located in an old farmhouse from 1895, completely sustainable and circularly converted into a place for inspiration and knowledge sharing. You can rent spaces for your business event, meeting, conference or dinner in the various rooms ranging from 30 to 800 m2. We provide guided tours and provide the latest insights into the front runners in the circular transition. You can rent a flexible workspace or office there and meet like-minded people during one of our open programs. Book a site visit now and we are more than happy to provide more information.


Develop Your Future

YSE helps people and organisations to shape their future by means of the best possible development programmes. By working with the young talents of YSE, organisations are able to change, modernise, accelerate and rejuvenate. YSE consists of a team of experienced trainers, coaches and young professionals who are passionate about contributing to personal and organisational development. YSE recruits and develops talented young individuals by arranging tailor-made traineeships and offers a pool of top young talent for organisations to draw on. They also offer various services to businesses in the fields of HR, Learning and Development, and provide consultancy, training and workshops.

Kirkman Company

Time to transform

Kirkman Company delivers successful transformations of organisations, heading towards 100% relevance for all stakeholders: customers, employees, partners, environment, society and shareholders. Whether it’s about the challenges of today or the opportunities of tomorrow. Within a department or for the organisation as a whole. Because there’s always room for improvement, or because sometimes things really do need to change. Kirkman Company transforms organisations. With a team of 80 dedicated professionals with a strong individual identity. Their core values say a lot about the way they work together: enterprising, connecting, passionate, confident (but not cocky), “no guts, no story” and ego-free.

Buildings That Matter

Creating buildings with meaning

Buildings That Matter invests capital and effort in creating beautiful, exceptional buildings. They are transformed into circular buildings, with a social function for the environment. The buildings can be used for multiple purposes: displaying the beauty of circular products, showing how we can build or renovate circularly for ourselves, and creating places where people can come together to do something beautiful for our world. These can be experimental places, meeting spaces, conference rooms and circular hotspots where all sorts of things can happen. Places with a real buzz.

Make Participations

Making linear companies circular

Make Participations invests in Dutch manufacturing companies with potential. Companies that are already doing well, but have the potential to reap the benefits of the transition to the circular economy. The Dutch government’s policy is to make the Netherlands’ economy fully circular by 2050. We believe that this huge transition offers fantastic opportunities for early adopters. Circularity is enjoying an unstoppable rise in the Netherlands. Make Participations not only invests in capital, but also plays an active role in helping companies to take the next step that will make them front-runners in the economy of the future.

Social Impact Factory

Hotspot for social entrepreneurship

Social Impact Factory Utrecht is the hotspot for social entrepreneurship. Like any other enterprise, a social enterprise provides a product or service and has a revenue model. However, making money is not the main goal; it is a means to an end. The aim of the social enterprise is to create social added value or “impact”. Social Impact Factory does this by bringing together independent entrepreneurs, start-ups, scale-ups and large organisations in a physical, creative hub. We provide working and meeting spaces for independent professionals, start-ups, scale-ups and large organisations (corporates, public and semi-public organisations). What unites them is their ambition to make an impact with their entrepreneurship.


Transformational business models

Next2Company helps organisations to connect to the new reality with innovative business models. They develop scalable, transformational business models that offer sustainable perspectives. Bridging the chasm between public and private in order to co-create social and economic value is a key part of this. They connect the inner world of organisations with the outer world in order to foster innovation. Daring to let go of old models is essential. Only in this way can Next2Company deliver innovative returns for tomorrow and the day after. As an organisation, they bring the core competencies of businesses and social issues together. Deploying these core competencies in innovative ways creates maximum impact.

World Startup

New business for the common good

WorldStartup is a global entrepreneurship platform supporting impact-driven startups and intrapreneurs from idea to scaleup. With WorldStartup Collective they unite the expertise of Outside Inc., Frank & The Backs, Dutch Coast and the former World Startup Factory. WorldStartup invests in meaningful new business for the common good, with respect for all humans and planetary boundaries, supporting entrepreneurs and intrapreneurs to build future-proof businesses.

Outside Inc.

Innovation with intra- and entrepreneurship

Outside Inc. is enthusiastic about people who want to become or remain front-runners in their sector and to shape a new economy: a “doughnut economy” where a vast wealth of economic and social value is created. Together, they take up the challenge of developing new business models and adding new products and services that make an organisation future-proof. Outside Inc. sees the United Nations Sustainable Development Goals (SDGs) as a way to bring meaning and substance to innovation challenges. We believe that every transition is crammed with opportunities if you dare to tackle problems in an entrepreneurial way. Whether you’re a start-up or a long-established organisation.


Fostering 500 startups in the next five years

World Startup Factory and Truvalu.startups, two international innovation accelerators, initiated FoodStars to invite a broad coalition of corporates, research and knowledge institutes, government bodies and investors to invest together in boosting innovation and entrepreneurship in the sector. Their activities are twofold. First, they foster innovative startups in smart farming that can feed the world’s cities. New technologies, production methods or business models: innovations that not only improve productivity and efficiency. But also have a social, health and/or ecological impact. Second, together with their partners, they are forging a lasting ecosystem for innovative startups in smart farming in metropolitan areas.

Smart Climate Opportunities

Turning climate change into climate chances

Smart Climate Opportunities accelerates the transition towards a smart and sustainable economy. They challenge and inspire people to gain a new way of thinking which is essential to make this transition happen. Secondly, in order to demonstrate that the energy transition brings ample opportunities, they initiate and stimulate entrepreneurial initiatives that accelerate the transition. Smart Climate Opportunities does this by bringing together industry, innovation, capital and science in the areas of energy, mobility, food, water, products and materials. The activities of Smart Climate Opportunities are centred around three main pillars: the academy, ideation sessions and initiatives.


Deliver innovations faster

Combining the best from large organizations and entrepreneurship is the best way to accelerate impact and change. Aimforthemoon enables organizations to create, build and scale new and innovative business models. We deliver results while building the entrepreneur's mindset, skills and structures.

Previous participations

We Beat The Mountain

Controlling the waste mountain together

We Beat The Mountain has set itself the goal of reducing the use of new materials by using what we already have. This inspires them to create alternatives to new materials and find new applications for end-of-life materials. Sustainability in the use of materials will lead to radical changes in the way we design and produce goods and applications. They help organisations to build towards sustainable solutions, whether the challenges faced are big or small. We Beat The Mountain was transferred to Desko in October 2018.

Entrepreneurs are the ones filling the gaps and failures in society


Vandaag op vijfde verjaardag van de SDG’s zijn de Nederlandse ‘SDG Mission Control Centers’ gelanceerd. Dit is een initiatief van Stichting SCO van Ruud Koornstra (Nationale Energiecommissaris) en Data for Good van Kelly Ruigrok (tevens founder van GSES ...
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Wil jij met jouw organisatie Circulair de Corona crisis uit? Wil je inzicht krijgen in hoe je jouw organisatie en businessmodel circulair kunt maken? Wil jij je circulaire ambities verwezenlijken? Wil je een sterke circulaire keten opbouwen? Route Circulair ga...
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Smart Climate Opportunities: How to create a public-private partnership?

In the wake of the Paris Agreement, APG and others asked how pension funds could contribute to this globally supported ambition and how we could make it concrete. Ruud Koornstra and Cas van Arendonk were asked to take this up. The result: the Smart Climate Opportunities Foundation. Cas van Arendonk: ‘At the start you mainly ask yourself where the initiative can really stand out. The core group believes in entrepreneurship and innovation, and is mainly positive in outlook. So we also focus on breakthroughs that really have a major impact on CO2reduction and knowledge sharing through our academy. The next step was to recruit partners. Partners who believe in this idea, but can also contribute to the solutions. It’s now an eclectic mix of companies and several successful projects. Take the Dienst Landelijke Energietransitie (DLE), for example, which shows that making a house energy-neutral doesn’t have to cost all that much, and we’re now applying this on a huge scale. Tangible results, that’s what appeals to me the most. But it’s also fantastic to facilitate breakthrough technologies such as the hydrogen granule with an energy density three times higher than liquid hydrogen.’

C-Bèta: How to make a 126-year-old farm circular?

When the Netherlands held the EU Presidency in 2016, it had to find a home base for the many international guests arriving for the incoming trade mission. Hoeve de Vogel, a 126-year-old farm in the middle of the drained Haarlemmermeer polder, was standing empty and served as a unique venue to show what the Dutch business community already has to offer in the field of the Circular Economy. The farm had to be extensively renovated. Thijs Tauw: ‘It was quite a challenge of course. The skill was to make the building suitable for multiple events at the same time. We also wanted to create workplaces. The main challenge during the renovation was to restore the building in a circular way. Fortunately, we were able to barter a lot of deals with Philips, Ecor, Interface, Moonen Packaging and WEPA among others. Fantastic circular solutions, every last one of them. The challenge lay mainly in the logistics: how to get everything together on time. Just try to find a second-hand façade that’s available for the opening in May. C-Bèta will be constantly in development; it’s there in the name. It’s cool to see so many circular businesses developing here, and so many people already set on the circular track thanks to our events. That’s why we do it.’

Start Scale Transform… Repeat



Voor ons nieuwe hoofdkantoor - wat behalve kantoor ook een toffe locatie voor meetings & events is - zijn wij op zoek naar een ondernemende en gastvrije locatiemanager voor 24 tot 32 uur per week.

Sinds kort is Powered by Meaning gehuisvest aan de Dorpsweg 23 in Maartensdijk. Wij zoeken iemand die met passie deze plek laat bruisen en een hotspot van gastvrijheid laat zijn. Behalve dat wij deze plek gebruiken als ons hoofdkantoor hebben we ook diverse ruimtes voor externe groepen voor vergaderen, ontmoeten en events, variërend van 4 tot 400 personen. Op een prachtige plek centraal in Nederland, goed bereikbaar met auto en OV.

Over Powered by Meaning

Powered by Meaning is een groep van bedrijven met als gemeenschappelijke deler: impactvol ondernemerschap, ieder op hun eigen vakgebied. Geleid door vijf ondernemers met de ambitie een positieve bijdrage te leveren aan de wereld waarin we leven. Dit doen we door initiatieven en bedrijven te starten, te schalen en te transformeren. Powered by Meaning bestaat nu uit o.a. Aimforthemoon, C-Bèta, Buildings that Matter, Fitexclusive, Friends for Brands, Mooie Boules, Kirkman Company, Next2Company, OutsideInc, Route Circulair, Social Impact Factory, The Growth Collective, World Startup en YSE.

Wat ga je doen?

We zijn op zoek naar een ondernemende host die deze plek laat leven en onze bezoekers en gasten een unieke beleving bezorgt. Je bent het gezicht van de locatie, verzorgt alles in en om het pand en draagt zorgt voor de dagelijkse operatie en alle reserveringen. Je beheert de administratie rondom de reserveringen. Je zorgt dat de locatie er van binnen en buiten top bij staat, bereid ontvangsten van individuen en groepen voor en verzorgt hun verblijf van begin tot eind. Als host van deze locatie ben je flexibel inzetbaar en bereid om incidenteel ook in de avonden of in het weekend te werken.

Deze plek gaan we tot leven brengen. Hier werken we als ondernemers, komt het netwerk van Powered by Meaning samen, ontmoeten we partners, bieden we gasten een inspirerende plek om te vergaderen en  organiseren we events. Behalve gastvrouw / gastheer ben je dus ook verantwoordelijk voor de presentatie van deze locatie, zowel online en fysiek.

Herken jij jezelf in:

  • je hebt de (middelbare of hogere) hotelschool afgerond
  • je bent gastgericht en een dienstverlener in hart en nieren
  • je neemt initiatief en bent in staat verantwoordelijkheid te dragen
  • je hebt een gezonde commerciële instelling waarmee je deze plek uitdraagt
  • je bent stressbestendig en blijft positief en gefocust als de druk toeneemt
  • je weet met je enthousiasme een prettige sfeer te creëren
  • je weet van aanpakken en hebt oog voor kwaliteit en details
  • je weet mensen te verbinden en laat partners en leveranciers excelleren
  • je woont in de nabije omgeving

Wat bieden wij jou?
Wij bieden jou een dynamische en plezierige werkomgeving met veel eigen verantwoordelijkheid. Je werkt samen met een klein team van gedreven ondernemers in een open en informele setting. We bieden je een marktconform salaris en, na de start met een tijdelijk contract, uitzicht op een contract voor onbepaalde tijd.


Wil je solliciteren? Mail dan uiterlijk 14 mei je cv en motivatie naar Na die datum nodigen we een aantal kandidaten uit voor een gesprek bij ons in Maartensdijk.

Solliciteer direct


We are always open to expanding the ecosystem, by investing in new or existing ventures. We believe more impact can be created by working together. We believe in meaningful business, ideas and companies that are working towards a better world. Would you like more information or do you have a question to ask? We look forward to hearing from you!

Powered by Meaning
Dorpsweg 23
3738 CA Maartensdijk
Tel. 088 – 4040410